Advertising and Government Relations in San Francisco
The 2013-2014 year so far has seen Ad2 San Francisco expand its club operations with a host of new directors, including the beginning of its government relations initiative. The Government Relations Director position that I took on last August is one of a handful of new positions of its kind for Ad2 chapters around the country, and here in the Bay Area the role has manifested itself in a host of projects and events I have led throughout the year.
Last fall I organized a writing campaign to one of our local members of Congress, Rep. Mike Thompson (CA-05), to lobby against changes to the advertising tax deduction that were up for discussion by the House Ways and Means Committee and Senate Finance Committees. A series of social media posts served to inform our committee members on these developments and how they would affect our industry, and the importance of speaking out on the proposed changes. As the fall colors hung in the air in the midst of election season, eight members of Ad2SF (the highest number and largest delegation of any Ad 2 chapter to attend) traveled to Washington, DC for Ad2 National’s Mid Year Retreat, where we networked and collaborated with other chapters and became familiar with the scene of the nation’s capital as it relates to the ad industry. We also hung out at Sign of the Whale and lived the Midtown Friday night dream at the epic Mighty Pint on M Street.
November saw a panel discussion take place at the offices of Tagged, Inc. on Social Media Advertising in the Public Sphere, addressing the topics of social media advertising and marketing related to public policy, law (or lack thereof to address recent ad developments), and online privacy issues. Designed to explore and delve into a topic of current interest related to everyday life and our everyday online activities, it featured four distinguished panelists from a spectrum of specific fields related to the topic:
Interactive Marketing Coordinator, Brookings Institution Press
Social Media Club of Washington, DC
Vice President of Business Development, Circle Click
Social Media Consultant
Vice President of Sales and Marketing, Tagged, Inc.
Fellow, Deloitte Center for the Edge
Small Business Consultant, Entrepreneur
As we move further into 2014, proposed changes to the ad tax deduction appear to be fading into the background with the change in leadership on Senate Finance brought about by the departure of Senator Baucus to be the new Ambassador to China. AAF is coordinating an Advertising Day on the Hill in March to lobby Congress on other matters of concern facing the industry, and here in the Golden State I am planning a tour of the State Capitol in Sacramento for later in the spring and the beginning of summer, to coincide with the busy lead-up to the conclusion of the state legislative session. The trip to the Capitol will include visits to local Assembly and state Senate members’ offices to lobby on advertising industry matters, a tour of the Capitol building, and networking with AAF Sacramento that I am working to coordinate and organize. If you are interested in helping with this or any other government relations activities with Ad2SF, or have some ideas for future events of your own, please email me anytime at email@example.com.